PELATIHAN ISLAMIC DIGITAL MARKETING DAN DESAIN VISUAL DENGAN CANVA UNTUK BRANDING SEKOLAH MA DARUL ULUM MUHAMMADIYAH
DOI:
https://doi.org/10.52622/mejuajuajabdimas.v5i2.304Keywords:
Islamic Digital Marketing, School Branding, Canva, Community ServiceAbstract
Marketing in an educational institution is very important. This can help prospective students in knowing what activities exist in a school. This community service program was carried out at MA Darul Ulum Muhammadiyah Galur Kulon Progo, as part of the social community service STEI Hamfara based on the project of students of the Hamfara Islamic College of Economics. This activity is designed to increase the capacity of teachers and school staff in utilizing digital media as a means of promotion in accordance with sharia values. In the midst of increasingly rapid technological developments, school marketing not only serves to introduce academic facilities and achievements, but also serves as a means of spreading Islamic values and identity. Therefore, teachers and school staff need to have an understanding of Islamic marketing strategies in order to be able to build a competitive school image while still being based on sharia principles. The training program was carried out in two sessions, namely an Islamic Digital Marketing training that discussed the concept of halal, ethical, and transparent marketing, and a workshop on using the Canva application to create school promotional materials. Through this program, participants not only understand the concept of Islamic marketing, but also have the skills to create promotional content independently with the Canva application, with sharia principles. The integration of Islamic values with technology is expected to strengthen the role of teachers and staff as drivers of professional and sustainable school branding.
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