SUPPLY CHAIN GO-DIGITAL: MENINGKATAN EFISIENSI RANTAI PASOK DAN BRANDING UMKM JAMBU MENTE DI DESA WABULA SATU
DOI:
https://doi.org/10.52622/mejuajuajabdimas.v5i2.301Keywords:
Cashew Nut MSMEs, Supply Chain, Digitalization, Branding, Wabula Satu.Abstract
This community service program aims to increase the capacity and competitiveness of cashew nut MSMEs through the application of digital technology and strengthening business management. The main problems faced by MSMEs include low operational efficiency, limited market access, and minimal use of technology in production and marketing processes. This program is implemented through an integrated mentoring approach that includes digital literacy training, supply chain optimization, product quality improvement, and the development of digital platform-based marketing strategies. The expected results of this program are an increased understanding of MSMEs regarding modern business management, production process efficiency, and the ability to utilize digital technology to expand marketing reach. Furthermore, this program is designed to have a long-term impact on the sustainability of cashew nut MSME businesses. This capability improvement is expected to strengthen the competitiveness of MSMEs, not only at the local and regional levels, but also in facing national and global market opportunities. Thus, MSMEs can be integrated into a broader and more sustainable economic ecosystem. This program is expected to become a model for technology-based MSME empowerment that can be replicated in other business sectors and regions with similar characteristics.
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